Reinventing Light

I got a copy of Rangefinder Magazine today to find a recent article I wrote on how we have reinvented ourselves this season through the use of new light shaping tools from Profoto. I felt compelled to write the article after I experienced just how amazing their tools are. One thing along distinguishes the big hitters from the average photographer, and that is the ability to see and control light.

Over the past 10 years the giant softbox has become the preferred tool of so many professional photographers because it's easy to use. But if you look historically at the masters that are forever remembered, they used smaller or more specular light sources. So, this year we went on a mission to change and found that not only were the tools available, but they have evolved to new heights. If you are a professional photographer looking for a lighting experience, check out the Profoto system, and check out the article in the September issue of Rangefinder Professional Photography Magazine.