Apple Care Experience

Apple computer is at the core of our business here at Maring. As a photographer, we spend sooo much time staring at the computer at images, it would shock most people to realize. Thank goodness, Apple understood this and created more than just a numbers work flow, but instead created a digital lifestyle. They have managed to make long computing hours as enjoyable as possible. But that isn't why I am writing this post. I am writing it because of an recent experience I had just this week.

I bought Apple care two years ago with a new PowerMac G5 tower. The computer started having some issues, so I called Apple support, and they had me take the computer in for repair. A few weeks had gone by, which was unusual. Every time I have taken computers in for repair in the past, I would get a call the next day and it would be all set. I wasn't concerned about the time since I have 14 macs and never keep my data on the computer drives just in case. But they called me out of the blue and stated that they were having trouble finding the part. So, rather than making me wait any longer, they were going to give me a brand new 8 core top of the line Mac Pro with everything I had in the original in terms of upgrade. They even offered to transfer all of my data and extra drives from the original. Of course I agreed, and they called two hours later saying it was ready to be picked up.

WOW.... I was so psyched. A company that just did the right thing even when it had a lot of expense to it. I have had PC's in the past and it was a complete disaster when it came to getting them repaired, much less replaced. I am a firm believer that you get more bees with honey! As a business owner, I never take the complain approach to other businesses I work with. But, like Apple did, I always try my best to do the right thing.

I am not sure who to thank here for making the tough decision to step up. Maybe Steve Jobs, maybe the manager at the Apple store I frequent, who knows.... But I want to shout out a quick THANK YOU to the folks at Apple for making my long hours at the computer just about as fun as one could make it, and for backing up their products with such a surprising level of customer service.

I am going to followup with some other Apple posts coming up simply because I purchased several new software applications, and once I get a change to use them, I'll comment so other photographers can get an idea of my experience. Right now, I am starting to utilize the new Aperture 2.0, Bento, and upgraded all my systems to Leopard. So, I'll be giving a heads up on these new products.