Let Them Eat Cake

I am a big fan of constant education, so I read a lot, attend seminars and classes, and self educate constantly on all sorts of subjects. Learning new perspectives is among my favorite things.

A good friend of mine, and film maker Brett Culp, gave me a book about a year ago called Let Them Eat Cake by Pamela Danziger. I finally found the perfect time to read it in my flight to and from Las Vegas. I am so mad at myself as I highlighted some great ideas and quotes, but left it on the plane. Well, maybe it is for a reason, and somebody else will get an opportunity to read it who knows... You ever notice that sometimes a book or information seems to find you at the exact time you were ready for it?

I loved this book on marketing luxury. It really spells out that today people aren't caught up in a keep up with the Jones' attitude. It's true, luxury today is personal and not unattainable goods that you never get enough of. And, there is nothing more luxurious than when you buy a life experience like a vacation, or a spa treatment, or a piece of art from a special place of meaning, or of course a one of a kind photographic experience...ha ha Even in technology luxuries have become about personal experiences, an IPhone for instance holds your personal photographs, your favorites TV shows, your personal music library, and much more.

Thinking from this perspective has made me think a lot about the experience we provide at our studio. We've always known that experience is important. Among other things, that is why our galleries and offices are decorated uniquely, so that everyone has an experience that is different from the everyday. But, after reading this wonderful book, we are on a mission to do more in regards to experience and finding ways to make our experience a little more personal for everyone.

For anyone who is into marketing, in business, or likes reading about these sorts of subjects, you should really pick up Let them Eat Cake. It opens some dialog and offers a fun way to look at what luxury really means today to each individual person.