Wide Color Gamut
There is exciting news regarding our printing technology at Maring. Our Poliellotronica Laser Lab, which we imported from Italy, is one of the world's most awarded digital photographic printers. Poli has developed a new wide color gamut. We have put this new color to the test and the results were so superior that we have are sold and have made the upgrade.
As many of you know, we print all of our photographs in house in order to control quality to a higher standard. It also allows us to have better turn around times. I can remember years ago the challenges when we had to use a third party lab to print the majority of our work. We would send out prints over the internet only to be disappointed in the results. Then, we would send them back and wait for reprints. Then send the to the album company only to hear that a few got bent. Then have to relive it all again. Our decision to purchase the world's most state of the art printer was the best decision we ever made for our quality control and customer service.
The large majority of professional labs across the country used by other professional photographers actually rely on digital mini lab equipment for printing photographs. In contrast, all of our photographs are printed on a professional level of printer designed to reproduce color, sharpness, and contrast to a higher level. If you never put the prints side by side, you wouldn't ever know the difference. But when you do, the difference is astonishing.
Digital cameras can actually capture dramatically more shades of green, yellow, and magenta than printers could reproduce. Even the best color monitors used to view photographs can't show the depth of colors that can be captured. This new update allows our photographs to be printed in 16 bit or 8 bit, and opens up the door to millions of more shades of color and the ability to reproduce them. We see a dramatic improvement in color integrity and sharpness. Especially with sunset photographs, and photographs with a lot of yellows and greens. There is simply more detail than ever before.
Cameras have two modes. sRGB and Adobe RGB. Up until now, it was useless to capture in Adobe RGB because photographic printers simply couldn't reproduce that much color. The update on our exclusive printer now allows us to reproduce color on a whole new level. The diagram above shows sRGB in white and Adobe RGB in black. You can clearly see the differnce in the amount of colors that can be reproduced with a wider color gamut in dark, medium and light shades. This new update is exciting as it builds further on our quest and commitment to be the best of the best.
As many of you know, we print all of our photographs in house in order to control quality to a higher standard. It also allows us to have better turn around times. I can remember years ago the challenges when we had to use a third party lab to print the majority of our work. We would send out prints over the internet only to be disappointed in the results. Then, we would send them back and wait for reprints. Then send the to the album company only to hear that a few got bent. Then have to relive it all again. Our decision to purchase the world's most state of the art printer was the best decision we ever made for our quality control and customer service.
The large majority of professional labs across the country used by other professional photographers actually rely on digital mini lab equipment for printing photographs. In contrast, all of our photographs are printed on a professional level of printer designed to reproduce color, sharpness, and contrast to a higher level. If you never put the prints side by side, you wouldn't ever know the difference. But when you do, the difference is astonishing.
Digital cameras can actually capture dramatically more shades of green, yellow, and magenta than printers could reproduce. Even the best color monitors used to view photographs can't show the depth of colors that can be captured. This new update allows our photographs to be printed in 16 bit or 8 bit, and opens up the door to millions of more shades of color and the ability to reproduce them. We see a dramatic improvement in color integrity and sharpness. Especially with sunset photographs, and photographs with a lot of yellows and greens. There is simply more detail than ever before.
Cameras have two modes. sRGB and Adobe RGB. Up until now, it was useless to capture in Adobe RGB because photographic printers simply couldn't reproduce that much color. The update on our exclusive printer now allows us to reproduce color on a whole new level. The diagram above shows sRGB in white and Adobe RGB in black. You can clearly see the differnce in the amount of colors that can be reproduced with a wider color gamut in dark, medium and light shades. This new update is exciting as it builds further on our quest and commitment to be the best of the best.
posted by Charles | 8:04 AM
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